Reinventures Team

Reinventures team

Led by Dr. Lynn Phillips, we are a team of high achievers and lateral thinkers with extensive experience in global markets and local contexts. Our footprint now extends from the United States to Europe, Asia Pacific and Australia. We understand the dimensions of doing business in emerging markets and we understand the challenges of developing and maintaining a compelling 'Value Proposition' in an ever-increasing competitive framework. We will draw on our collective experience to design the optimum team to work with you and your business. A little on our founder and principal, Dr Lynn Phillips

Dr. Lynn W. Phillips
A former award-winning teacher, scholar, and faculty member of the Stanford Business School for 12 years (as well as a faculty member at Harvard, Northwestern, Rice, and UC Berkeley), Dr. Lynn W. Phillips now devotes his full time to executive education and implementation guidance as the founder and principal of his firm, Reinventures. Dr. Phillips is widely recognized as the co-creator and developer of many of the essential customer-centric and value-delivery frameworks, concepts, tools, and disciplines that are employed by leading companies worldwide to hone their competitive edge, reinvent their businesses, and drive sustained growth. For over 30 years, he has been sought by businesses across the globe looking to employ his firm's breakthrough day-in-the-life-of-the-customer protocols and methodologies in order to help them win large commercial and government contracts; catalyze game-changing innovation; expand globally; discover new uncontested market spaces and segments; align channel partner teams; leverage worldwide mega-trends; make the transition to Enterprise 2.0 technologies; and more.

Dr. Phillips' Ph.D. is from Northwestern University.

Gary A. Lillian
A former senior executive in consumer-facing businesses, Mr. Lillian is now an educator, researcher and consultant in best-practice approaches in customer value delivery, customer-experience engineering, and cross-functional collaboration. As a Client Partner at Reinventures, Mr. Lillian works intimately with clients competing in extraordinarily complex customer communities and rapidly-evolving "new-game" competitive landscapes. Through his executive-level engagements, Mr. Lillian has helped business teams in consumer products, food service, retail, e-commerce, cybersecurity and defense, media, insurance, pharmaceuticals, commercial real estate, and automotive services to reap the lasting economic rewards of unflinching customer focus in their businesses.

Mr. Lillian has 30+ years industry experience as a senior executive with Ford Motor Company, Pennzoil, Pizza Hut, Frito-Lay, and The Clorox Company. He is also an accomplished entrepreneur, most recently as a founder and executive team leader at Javo Beverage Company. There, he successfully raised start-up capital, moved the company through its early development stages, secured institutional investment—ultimately vaulting the company to a leadership position in the foodservice coffee industry and a public company market value in excess of $100 million. He is also a frequent lecturer at UC San Diego's Rady School of Management; his M.B.A. is from the Kellogg Graduate School of Business at Northwestern University.


Ken Copel
A former Creative Director of a New York ad agency for over five years, where he even served as a judge of the Clio Awards for U.S. Radio, Ken Copel has been working with Reinventures since the late 1990s, performing research, writing, copy-editing, interviews of subject-matter experts, and overall project support for nearly all of the firm's clients and projects.

As a freelance writer, Ken has served clients including Bijan Fragrances (penning the award-winning Bo Derek campaign), Taco Bell (radio and TV), and Warner Bros. (web presence); as well as writing and consulting for numerous marketing and advertising agencies nationwide for over 15 years.

Prior to making the transition to full-time freelance, Ken served as Producer at a New York-based television production facility, where clients included Time/Warner, Black & Decker, Nature's Bounty, and Money Magazine. This was after his five-and-a-half-year tenure as Creative Director of Topline Advertising, a New York-metro-based agency with gross annual billings of $10.5 million. There, his C.D. duties included conceptualization, production, and direction of print, copy, broadcast, and outdoor advertising; and management of the creative staff of art directors, artists, and copywriters. He has won and continues to win numerous awards for his work for the clients he serves.


Dr. Paige Carlyle
Dr. Paige Carlyle is an expert in new business creation, acquisition, and retention, as well as performance measurement and management, overseeing Reinventures’ executive education and implementation guidance work in Asia Pacific. Dr. Carlyle has collaborated with Dr Phillips for more than 15 years in multi-million dollar global marketing transformation programs with Hewlett-Packard and Bell Canada. After marketing and operations management roles at the New Zealand Dairy Board, and having successfully introduced the toll-free 0800 and user-pays 0900 services on behalf of Telecom New Zealand, Dr. Carlyle then established New Zealand’s leading call centre consulting company, TARP NZ Ltd, which specialized in developing complaint management processes and improving client’s customer experience. Dr. Carlyle’s international business knowledge and experience cover a wide variety of fields: telecommunications, government, manufacturing, service, utility, banking & finance, health, building, pharmaceutical, recreation and IT. Paige’s doctorate is in the design, implementation and use of performance measurement systems. He has a Masters of Business in international marketing from the University of Technology, Sydney and an undergraduate degree in marketing.